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We have to understand China: Skyscanner CFO

Travel search site Skyscanner is capitalizing on China’s growing outbound tourism rates by catering to regional tastes, the company’s chief financial officer told CNBC.

In full-year earnings released Friday, the company said it clocked a 67 percent rise in Chinese visitors to the site, while its mobile users nearly doubled, helping deliver a 28 percent jump in revenue to $183 million.

Global visitors now average 50 million per month.