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CFO Insights: Gary Cokins on Embracing Change Part 2

There’s been a lot written recently — and a great deal of confusion — about the importance of enterprise and corporate performance management (EPM/CPM) and data analytics to CFOs. IMA President and CEO Jeff Thomson spoke with Gary Cokins, CPIM, president of Analytics-Based Performance Management and IMA’s new executive-in-residence, to get a better understanding of what CFOs need to know about implementing and integrating EPM’s various methods.