Watch this video to understand why big data is a CFO issue. To maximize big data’s value, CFOs must focus on small data — the data that’s material to your business. Big data comes from sources well beyond your four walls, so you must look beyond them. Controlling it and discerning the right data for the right decision is a tremendous challenge. Leading CFOs bring discipline to the data, organize it and analyze it, and derive insights that improve decision-making quality.