Duke finance professor John Graham and CFO Publishing vice president Celina Rogers discuss the latest results from the Duke/CFO Magazine Global Business Outlook Survey. Duke Fuqua School public relations manager Erin Medlyn hosts the conversation.
The survey found U.S. businesses trail their global counterparts in terms of how much importance they place on corporate social responsibility (CSR) and sustainability. Nearly half of U.S. chief financial officers rate CSR and sustainability as moderately important or very important items in their business strategies. By contrast, the rating in Europe is 63 percent, 67 percent in Asia, 76 percent in Latin America and 83 percent in Africa.
Also, optimism among CFOs about the U.S. economy is now above the long-run average for only the second time since 2007.