Aberdeen Group; The CFO’s Service Agenda in 2013

Webinar w/Aberdeen Group; Service Profits & Raving Customers; The CFO’s Service Agenda in 2013

Is your service line of business helping — or hindering — your organization from hitting the numbers? The impact of service is no longer solely felt by customers and service professionals. In many industries, such as manufacturing and high tech, service now drives the majority of profits as product margins continue to narrow. As a result, differentiation, profitability, and excellence in service for many organizations has become top of mind for the entire C-suite. The CFO, in particular, has begun to view the service operations as a driver for profitability boosting the performance of the entire organization. Nearly three-fourths of top performers manage service as a profit center, as compared to only half of all others. To put it bluntly, great service leads to raving customers which leads to profits and growth.

Watch this recorded webinar to hear Aly Pinder, Senior Research Associate, Service Management at Aberdeen Group, Rick Gustafson, CFO for ServiceMax as they discuss:

-the CFO’s role in service
-the increased impact of service on financials
-trends in service differentiation